Banks, brokers and building societies are not renowned for being at the cutting edge of marketing and advertising. All-out creativity is normally the preserve of FMCG brands, cars or lifestyle products. Perhaps it's not surprising that financial services, which demand security, probity and diligence, are promoted using somewhat staid messages and generic visuals. But that shouldn't encourage firms to adopt a follow-the-leader mentality.

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SWA is a specialist agency dedicated to helping financial services organisations communicate more effectively with their clients, staff and stakeholders.

Our wide range of marketing skills is coupled with an extensive knowledge of financial products. As a result, we understand how to construct and deliver the right messages for each of your audiences.