The pace and application of communication tools in business and leisure has continued to evolve dramatically.
In 2008/09 more than 79% of members, and 66% of Fellows, were aged 45 or under. The Profession needs to take account
of the communications experience and expectation of these members and other key stakeholders.
While continuing to use traditional
communication tools (eg printed publications), the Profession increasingly relies on digital communications (eg website,
e-newsletters) to ensure that information is relevant to the recipient, is easily digested, and is shared in a timely manner.
Among a range of initiatives during 2009/10, the Profession will launch a Facebook site for students and other members, develop microsites for
specific events and activities, and continue building relationships with the media and external stakeholders to raise the profile of the Profession.
Communicating with members
For speed and convenience, communication with members is increasingly delivered via email. During the year the format and content of e-newsletters were
redesigned to provide more targeted and relevant information and news.
The next phase will see the introduction of practice-specific and student newsletters. Members will be able to specify which
newsletters they wish to receive, ensuring information is relevant to their interests and needs.
Some of the feedback received:
- "I have just two words to describe your new innovation - BRILLIANT WORK!"
- "The new format looks new and fresh."
- "Well-designed and time-saving."
- "Excellent!"
- "Much improved and very helpful! Looks great."
- "Well laid-out and easy to find the items relevant to me."
Listening to members
The Profession is committed to developing world-class member services which fulfil the needs and aspirations of its members. A comprehensive survey, to clarify levels of satisfaction with existing services and to identify priorities for future services and activities, was sent to all members in March 2009. The results of the survey will be used to inform future planning across the range of member services provided by the Profession.
