Competing at the highest level in global FX
15 January 2009 marks the opening of the Euromoney FX Poll, widely recognised as the industry benchmark for FX. Having established a top five position over the last three years, we need to maintain our place in this top group and compete at the highest level. Only you can make it happen.
Over recent years, we have made huge progress and consistently now claim a top five
position in the overall poll. This is a reflection of the great FX franchise we have built
and our dedication and engagement in this survey. Now, by improving RBS votes and
mobilising all ABN AMRO clients, we should be able to achieve our goal of
competing at the very highest level.
As we continue to build our business globally, we must keep sight of our goals and this
campaign in particular. Demonstrating our strength in FX to our clients and the market
remains of utmost importance. I ask your full support in this matter.
Everyone is accountable for their piece in this campaign.
Thank you,
Peter Nielsen |
Brian Reid |
Gary Cottle |
RBS features as one of the strongest FX franchises in the market,
evidenced by the many awards we have received. In addition we are consistently recognised for our
leadership, as voted for by our corporate and institutional client base.
The added ABN AMRO client
base means we now have a truly global franchise, which we will need to capitalise on to achieve our
objectives in this poll.
The start date of the Euromoney FX Poll 2009 is getting nearer.
In order to
maintain our top five position you need to be lobbying your clients now. It's time to get into shape,
so we've put together a top five of effective tips to help you stay ahead of the game:
TOP FIVE TIPS |
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Start the conversation with your clients now. We have a much higher chance of getting their vote if we ask first. |
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Familiarise yourself with the Euromoney FX Poll 2009. Contact your Regional Action Team if further details are required. |
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Identify the person who is responsible for completing the questionnaire. Don't assume it is your day to day contact. |
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Let your clients know that Euromoney may contact them to verify their response. Without validation, their votes may not be counted. |
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Get correct, current email addresses for your clients - no Bloomberg addresses. |
"The most important ingredients to achieve success are good preparation, attention to detail and a high level of energy." Sir Jackie Stewart OBE.
Information for 'Go!' will appear here on 13 January 2009.
