Financial marketing specialists

SWA Communications has particular expertise in the marketing of corporate and institutional financial services, including investment banking, debt and equity capital markets, fixed income, FX, asset and wealth management and the financial data industry. Our specialist knowledge of the products and services offered by firms in London, New York, Frankfurt, Singapore, Hong Kong and other major financial centres enables us to quickly distil complex information into clear, concise marketing material, both offline and online.

Credit Suisse PLUS Printed MaterialS&P & ASX Indices in AustraliaUniCredit MicrositeING Commercial Banking Insights

Credit Suisse PLUS material

SWA has produced printed material for Credit Suisse's suite of eTading tools.

Standard & Poor's Australia

Microsite to promote S&P/ASX Indices in Australia comprising thought leadership, flash animation and video content.

UniCredit Microsites

SWA produced two microsites for UniCredit teams in equity markets.

ING Commercial Banking Insights microsite

A Flash-based microsite dedicated to the latest news and views from ING.

financial marketing opinion

  • US authorities start campaign against Bitcoin?

    22 February 2012

    Several people pinged me yesterday to highlight the fact that Bitcoin has now become a target of the major payments processors. Not for acquisition. Not for partnership. Not for joint ventures. Not for support. No. Bitcoin is obviously becoming a...

  • Things worth reading 22nd February 2012

    22 February 2012

    Things we're reading today include ... Euro Ministers Said to Reach Agreement on Bailout Business Week Markets mixed on Greece bailout BBC VIDEO: Will bailout deal in Greece add up? BBC ECB's €800bn bank lending facility fails to boost credit...

  • Should Financial Institutions Show Interest In Pinterest?

    22 February 2012

    Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.

  • How to spot a financial institution in stress

    21 February 2012

    We had a really interesting discussion at the Financial Services Club this week with Charles Thomson, former Chief Executive for the Equitable Life. The Equitable Life is a financial institution that failed at the end of the last decade and...

  • Steal This Idea Cash Mobs

    21 February 2012

    Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.

Financial marketing updates from SWA


CMS - does anyone use Dreamweaver any more?

16 February 2012

Back in the day when it came to web design you had a choice - you could either use Dreamweaver or you could use Frontpage (we'll ignore the crazy people that chose to hard code in Notepad). And if you wanted to content manage a site you could choose between the expensive enterprise-level systems like Vignette, Teamsite and Documentum. Now, surely, the days of the traditional web design software package and the bloated CMS are numbered.

Will financial marketing spend suffer in 2012?

4 January 2012

2012 has already been earmarked by most financial commentators as a year of pain and suffering for anyone not owning a private yacht/jet (delete as approrpriate). Financial institutions are supposedly scrambling to shore up their balance sheets and boost capital levels. So does that mean that supposedly non-essential functions like marketing will suffer?

Credit Suisse PLUS material

1 December 2011

Credit Suisse PLUS is an innovative suite of client focused electronic solutions that span research, analytics and trading. SWA has written, designed and produced an ever-growing suite of printed material to help promote Credit Suisse PLUS across regions and product groups.

brochure, etrading, copywriting

Standard & Poor's Australia

18 November 2011

Standard & Poor's promotes various indices in Australia and APAC, in conjunction with the Australian Stock Exchange (ASX). SWA produced a microsite containing video, thought leadership content and some flash animation to help promote the indices in their local market. The site reflects the latest S&P brand and is part of an ongoing series of S&P sites designed by SWA Communications.

indices, apac, web

UniCredit Microsites

14 October 2011

Like many financial organisations, UniCredit suffers from slow internal IT turnaround times and find it easier to use external suppliers when creating online landing pages. SWA produced a microsite for UniCredit's Exchange Traded Funds (ETF) business.


Financial Marketing LinkedIn Group - managed by SWA

Financial Marketing on LinkedIn