Financial marketing specialists
SWA Communications has particular expertise in the marketing of corporate and institutional financial services, including investment banking, debt and equity capital markets, fixed income, FX, asset and wealth management and the financial data industry. Our specialist knowledge of the products and services offered by firms in London, New York, Frankfurt, Singapore, Hong Kong and other major financial centres enables us to quickly distil complex information into clear, concise marketing material, both offline and online.
Credit Suisse PLUS material
SWA has produced printed material for Credit Suisse's suite of eTading tools.
Standard & Poor's Australia
Microsite to promote S&P/ASX Indices in Australia comprising thought leadership, flash animation and video content.
UniCredit Microsites
SWA produced two microsites for UniCredit teams in equity markets.
ING Commercial Banking Insights microsite
A Flash-based microsite dedicated to the latest news and views from ING.
financial marketing opinion
22 February 2012
Several people pinged me yesterday to highlight the fact that Bitcoin has now become a target of the major payments processors. Not for acquisition. Not for partnership. Not for joint ventures. Not for support. No. Bitcoin is obviously becoming a...
22 February 2012
Things we're reading today include ... Euro Ministers Said to Reach Agreement on Bailout Business Week Markets mixed on Greece bailout BBC VIDEO: Will bailout deal in Greece add up? BBC ECB's €800bn bank lending facility fails to boost credit...
22 February 2012
Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.
21 February 2012
We had a really interesting discussion at the Financial Services Club this week with Charles Thomson, former Chief Executive for the Equitable Life. The Equitable Life is a financial institution that failed at the end of the last decade and...
21 February 2012
Community banks and credit unions can demonstrate their support for local businesses by organizing groups of shoppers armed with cash.
Financial marketing updates from SWA
CMS - does anyone use Dreamweaver any more?
16 February 2012
Back in the day when it came to web design you had a choice - you could either use Dreamweaver or you could use Frontpage (we'll ignore the crazy people that chose to hard code in Notepad). And if you wanted to content manage a site you could choose between the expensive enterprise-level systems like Vignette, Teamsite and Documentum. Now, surely, the days of the traditional web design software package and the bloated CMS are numbered.