SWA has thoughts like everyone else and sometimes we like to share them with you. They're usually about financial services marketing I'm afraid so please feel free to move along if the subject bores you to tears. It's just that we know rather more about the financial industry than most others so that's what we tend to think about most.
Will financial marketing spend suffer in 2012?
2012 has already been earmarked by most financial commentators as a year of pain and suffering for anyone not owning a private yacht/jet (delete as approrpriate). Financial institutions are supposedly scrambling to shore up their balance sheets and boost capital levels. So does that mean that supposedly non-essential functions like marketing will suffer?